Preparing for the tobacco generational endgame

The TFG concept works on the premise that once you have an educational ecosystem in place for tobacco prevention, youth will voluntarily say no to cigarettes. — Photos: AFP

In an ideal world, there would be no smokers, cigarettes or addicts of any kind, eliminating much of the suffering these can cause.

The reality: tobacco kills up to half of its users and is a significant health burden worldwide.