Streampunks: How YouTube stars are driving a revolution in media


This book made me feel old and question what I’m doing with my life. Understandable, I suppose, as it’s mostly about the new stars of online video, many of whom are millennials and Gen-Xers – dubbed “streampunks” by Robert Kyncl (pronounced “kin-sil), chief business officer at YouTube.

Written by Kyncl with Google writer Maany Peyvan, Streampunks tells how a bunch of creators and entrepreneurs used YouTube to do their thing and transform how media works. The book also highlights the tactics they’ve used, the challenges they have faced, and what their success means for the future of media.

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