Labour Day: Kek & Co went from selling RM400 custom cakes to RM40 dessert boxes to adapt to current demand


Satira (right) and co-founder Farah Melissa (left) says having a strong online presence and being able to adapt to current demands has helped keep them in business during the MCO. — Photos: Kek & Co

SATIRA Diana Borhanuddin is the co-founder of Kek & Co, a popular home-based custom cake business formed in 2015 that has a strong Instagram presence (over 115,000 followers).

Since the movement control order (MCO) started, Satira has had to think very quickly on her feet and do a 360° shift on her business model.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Living

How Seoul city's gentrification threatens free meal centre
Heart and Soul: Remembering Lavania Baloo, our bravehearted soul sister
Malaysian chef Linn Yong champions sustainable Sabah ingredients
Heart and Soul: Climbing Mt Kilimanjaro, a journey beyond limits
RM1,530 for a coffee? Scottish farm sells Britain's most expensive cup of Joe
Glenfiddich Invites Malaysian Mavericks To Ask Themselves, ‘Where Next?’
Traditional Sabahan recipes get the spotlight at Oitom by chef Raphael Peter Lee
Meet Wanda, the machine that collects and separates trash for recycling
Hide KL takes you on a delicious modern Malaysian odyssey with its latest menu
How these US children with special needs got to 'walk on water'

Others Also Read