When it comes to classic Chinese stories and legends, there are few as popular and widely known as that of the Monkey King and Journey To The West. So when Lego was planning its first ever range based on Chinese culture, it seemed the obvious choice for the theme.
While doing research in China, Simon Lucas, senior creative director at the Lego group was amazed at just how how important the Monkey King's story is in the country and how everybody just seemed to know it.
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