According to a US report, Gen Z wants to eat healthier, looking towards balanced foods and consuming less meat. However, this generation is still fond of sweet and salty snacks, as shown by their favourite brands.
They are curious, open to new experiences and don't like staying still. The individuals who make up Gen Z are applying their values to their food choices. Proof of their concern for what they put on their plates is the fact that they devote a large part of their spending money to it: 23% of their budget, according to the latest bi-annual report by Piper Sandler, * representing the top category of their expenses. To reach these conclusions, the Minneapolis-based investment bank surveyed 7,000 American teenagers about their preferences.