The Macallan invites you to feel lucky in every drop of its incomparable whisky, to be savoured during the most significant occasion.
The Lunar New Year is almost upon us, and it is set to be an even more memorable one this year.
Why? Because for many of us, it will be the first one in more than two years that we are able to travel to be with our family and friends, as the world starts to recover from the effects of the Covid-19 pandemic.
That difficult period of time has only enhanced the importance of special occasions like the Lunar New Year, as these are the times when we all get together and celebrate the joy and festivities with all the time-honoured traditions we hold so dear.
One of those Lunar New Year traditions is that of cultivating relationships through gifting and gatherings. Gifting during Lunar New Year has always been one of the best ways to show your appreciation and share good luck and fortune to your loved ones.
In the modern context, this has always been honoured with gifts of excellence and luxury, which also includes the most prestigious whiskies, like The Macallan.
This Lunar New Year, The Macallan is inviting you to feel lucky in every drop of its incomparable whisky, to be savoured during the most significant occasions. This festive season would not be the same without the gatherings of friends and family, where everyone gets together to enjoy traditional dishes, and form lasting bonding moments with our loved ones.
The traditions we have built over time, the memories we have made with our loved ones during those moments... These are what fills our time on this planet, and make us feel abundantly lucky.
To help make gifting as meaningful as possible, The Macallan has curated a coveted selection of single malt whiskies for discerning whisky lovers. Among these is the first release in The Macallan’s limited-edition gifting series, A Night On Earth In Scotland, which captures the universal feeling of optimism and bonding at Hogmanay, Scotland’s world-famous New Year’s Eve celebration.
A Night On Earth In Scotland is a collaboration between The Macallan and acclaimed Japanese-French illustrator Erica Dorn.
A Night On Earth In Scotland is a collaboration between The Macallan and acclaimed Japanese-French illustrator Erica Dorn, who has previously created designs for some of the world’s leading luxury brands, and whose artwork has featured in director Wes Anderson’s films.
It is the first in an annual limited edition gifting series by The Macallan, and highlights historic fire rituals that are present in New Year celebrations around the world.
Presented as part of an innovative package that provides a unique unboxing experience, it tells the story of Scotland’s world-famous Hogmanay festivities and captures the universal joy of celebrating the change of year around the world.
The whisky itself was crafted by The Macallan Lead Whisky Maker, Sarah Burgess, from a selection of The Macallan’s sherry-seasoned American and European oak casks, along with American ex-bourbon barrels to deliver a rich, sweet shortbread-like character.
“The whisky’s vanilla sweetness references the rich Scottish shortbread traditionally gifted and eaten at Hogmanay, while notes of dried orange and spice recall the flavours and aromas that filled our house through the festive season,” Burgess explains.
The whisky tells the story of Scotland’s world-famous Hogmanay festivities and captures the universal joy of celebrating the change of year around the world.
In Scotland, Hogmanay is celebrated to mark the arrival of the new year. The origin of the festival is older than most modern New Year’s Eve traditions, and has been said to date back to the time of the Vikings and their allegedly wild celebration of the winter solstice.
Distinct customs of Scotland’s Hogmanay include the tradition of first footing, when it is good luck for a dark-haired visitor to be the first person to enter your home after midnight, bearing symbolic gifts that aim to bring comfort and happiness in the year ahead.
This unique custom bears striking parallels with those during the Lunar New Year, where it is good luck to welcome guests and family into your home in order to bless and create an atmosphere of festivity and prosperity for the coming year, and also to bear gifts when doing so at the homes of others.
With that in mind, The Macallan A Night On Earth In Scotland is truly the perfect gift to bring luck and joy to someone’s home than this Lunar New Year.
For more information, visit www.themacallan.com.
