Chinese actor Eddie Peng has been appointed as a new spokesperson by cognac house Martell to commemorate the launch of its refreshed Martell Noblige expression.
In conjunction with the appointment, a short film depicting how the actor overcame the numerous arduous obstacles in his career and life in order to soar to new heights was released.
One of Asia's most recognisable actors, Peng made his big screen debut with 2006's Exit No. 6, before going on to make his breakthrough in 2011 teen film Jump Ashin!, which garnered him a nomination for Best Actor at the 48th Golden Horse Film Festival.
Since then, he has proven his versatility as an actor by appearing in a diverse slate of films, from romantic comedies to martial arts movies. His role as kung fu legend Wong Fei-hung in 2014's Rise Of The Legend got him another Best Actor nomination, this time at the 34th Hong Kong Film Award.
His other films, like Wu Kong, Unbeatable, Cold War, Operation Mekong and others, were huge commercial successes as well, cementing his position as one of Asia's top leading men.
Martell has also kickstarted a series of 'Martell Noblige Swift Nights', which aims to bring young cognac lovers together to enjoy trendsetting and creative experiences. Martell Noblige is a Cognac that is made from a minimum of 100 eaux-de-vie from four main terroirs in the Cognac region and boasts a delicate taste that will appeal to seasoned Cognac drinkers and serve as a good introduction to the category for beginners as well.
For more information, you can visit Martell Malaysia's Facebook page (fb.com/Martell.MY).