Self-care is an important part of one’s wellbeing and includes making time for yourself and being in a relaxing and positive environment as much as possible.
With this in mind, Swedish home furnishing retailer Ikea and Finnish design house Marimekko have teamed up to release a new limited edition collection of home and lifestyle products.
Known as Bastua, the collection comprises products ranging from furniture to glassware and textiles in vibrant prints and patterns inspired by Nordic nature and wellness.
“Bastua” is a term used to describe a sauna in Smaland, the region in southern Sweden where Ikea was founded. The Nordic sauna culture was the starting point for the collaboration.
“Collaborating with Marimekko was a natural choice for Ikea because we are both committed to enabling a better everyday life at home, and the Bastua collection begins with a focus on wellness first,” says Henrik Most, Ikea’s creative leader.
“The collaboration also captures the sensations of endless summers as well as the simple and aesthetic beauty of Nordic nature in furniture and home accessories.”
Notably, this is the first time that Marimekko has designed a set of prints exclusively for a collaboration.
The collection’s bold and beautiful patterns reflect nature and the Finnish landscape. Among the focal prints are large, decorative rhubarb leaves. These leaves often grow next to sauna huts in Finland, a motif seen in many of the items in the collection, including the iconic Frakta bag.
“Capturing the essence of Marimekko’s Finnish roots and its connection to the historical origins of sauna culture was an important part of the design process and the creation of the Bastua prints,” says Rebekka Bay, creative director at Marimekko.
The collection consists of a variety of items including robes, towels and sauna buckets that one would traditionally use at a sauna, as well as products to accompany one’s self-care rituals at home, like a floor cushion or elderflower-scented candles.
The range also features items inspired by Nordic furniture design characterised by clean lines and simple constructions.