To mark this significant milestone, the House will connect past, present and future with a year of special activities around the theme ‘We Dream Forward’.
How do you celebrate 300 years of making some of the world’s finest Cognac?
For the House of Rémy Martin, the answer was simple – just dream forward, and continue on their quest for excellence by making Cognac of the highest quality.
Founded in 1724, the House of Rémy Martin is unique among major Cognac houses, as it is the only major cognac House that specialises in Cognac Fine Champagne. Its remarkable 300-year-old story is that of two visionary families and their partner winegrowers, who together, achieved the dream of producing some of the most exceptional cognacs in the world.
To mark this significant milestone, the House will connect past, present and future with a year of special activities around the theme ‘We Dream Forward’.
At the pinnacle of the celebrations is the release of a truly unique and rare expression – the limited-edition 300th Anniversary Coupe, which is only limited to 6,724 bottles worldwide.
Other activities include the Bartender Talent Academy, with 300 bars around the world competing to participate in the global final in France in September, where the 7th edition of the Rémy Martin Bartender Talent Academy awards will be held.
The limited-edition 300th Anniversary Coupe is limited to only 6,724 bottles worldwide.
300 years of legacy
The House of Rémy Martin was founded in 1724 by Rémy Martin, an enterprising winegrower from the Cognac region who decided to sell cognac under his own name, in contrast with other major cognac houses that were founded by traders.
The Martin family have been winegrowers for several generations (the archives date back at least to the end of the 17th century) and originally hailed from Rouillac. From the very beginning, Rémy Martin had the intuition to set aside some of his best eaux-de-vie for the future.
His vision still nourishes the spirit of the House even today, while his savoir-faire has been passed on from generation after generation with the aim of producing exceptional cognacs.
As early as 1738, King Louis XV of France recognised the exceptional quality of Rémy Martin’s cognacs and granted him the right to plant two new vineyards, despite a decree forbidding new plantings in France to avoid overproduction.
Rémy Martin is the only major cognac House that specialises in Cognac Fine Champagne.
Though Rémy Martin officially began specialising in making Cognac Fine Champagne in 1948, but in truth, the House recognised its potential much earlier – in 1874, it was Paul-Émile Rémy Martin decided to register his labels at the Court of Angoulême with the mention “Cognac Fine Champagne”.
Today, ‘Cognac Fine Champagne’ has been a controlled designation of origin since 1938, and refers to a Cognac that is a blend of only eaux-de-vie from Grande Champagne (for a minimum of 50%) and Petite Champagne.
These two terroirs at the heart of the Cognac region produce eaux-de-vie that are known for their exceptional aromatic qualities and ageing potential.
In 1927, André Renaud launched the first ever Rémy Martin VSOP Cognac Fine Champagne.
In 1927, André Renaud launched the first ever Rémy Martin VSOP Cognac Fine Champagne, more than 10 years BEFORE these two prized terroirs were officially recognised.
The dedication Rémy Martin puts into producing its Cognac also extends to its production process – itis one of the only cognac Houses that distils their wines on the lees (the residual yeasts) in small copper stills, in order to produce an intense spirit with more depth and aromatic intensity than modern large-scale methods can yield.
The best of Malaysian talent
Created in 2017, the Rémy Martin Bartender Talent Academy is an international competition that gives the best bartenders in the world the chance to showcase their creative bartending and communication talent through three different tests.
In Malaysia, a total of 12 bartenders representing bars in the Klang Valley, Penang and Johor regions took part in the competition this year, and they were tasked with crafting a cocktail using Rémy Martin 1738 Royal Accord cognac that toasts to the spirit of the House. Each cocktail had to reflect the theme ‘We Dream Forward’, while connecting the past, present and future of Rémy Martin.
Contestants had to craft a cocktail using Rémy Martin 1738 Royal Accord cognac that toasts to the spirit of the House.
These 12 bartenders came together to compete last month, with Thanesh Joel from Backdoor Bodega, Lai YS from Penrose, and Melvin Lim from Bar Trigona moving on to the national finals, which were held last week (May 9) during Rémy Martin’s local 300th anniversary party at Gemu KL.
The three bartenders had to go through a mystery challenge in which they had to create a drink that would cater to a specific type of customer’s request, and also win the most amount of public votes with their cocktails.
At the end of the night, Thanesh was crowned the BTA Champion for Malaysia and will now proceed to the Global Final in France happening in September.
Thanesh Joel from Backdoor Bodega was crowned the National BTA Champion at the recent finals in Gemu KL.
The 300th Anniversary Coupe
A special anniversary deserves a special release, and for its 300th year anniversary, Rémy Martin has released the limited-edition 300th Anniversary Coupe.
This unique and rare expression was carefully crafted by Cellar Master Baptiste Loiseau using eaux-de-vie exclusively sourced from the Grande Champagne region, making it an exceptionally aromatic and elegant spirit, with great potential for ageing.
This special liquid is a lovely, luminous amber patina in colour, with a radiant nose full of candied orange and passion fruit, as well as sandalwood, mixed spices, and a hint of floral notes.
The limited-edition 300th Anniversary Coupe was carefully crafted by Cellar Master Baptiste Loiseau using eaux-de-vie exclusively sourced from the Grande Champagne region.
On the palate, it boasts an impressive structure, bursting with that candied fruit and passion fruit note, alongside figs, exotic fruits, nuts, finishing with an elegant, fruity oakey note that is long and lingering.
With only 6,724 units of the 300th Anniversary Coupe available worldwide, this is sure to be a much sought-after bottling among Cognac lovers and connoisseurs.
For more information or purchasing details, please contact Elyria Chiak at elyria.chiak@Remy-cointreau.com, or visit the brand’s official Shopee page.
