If you have ever flown on Emirates and admired the matte red lipstick worn by the cabin crew, it is these gorgeous lip colours that led to an inspiration for a range of matte lipsticks for Danish beauty brand Gosh Copenhagen.
“Inspired by how cabin crew have to endure dry cabin air and long hours of travelling, we discovered that drying lips due to matte lipsticks are a common occurrence and thus Gosh R&D formulated a matte lipstick to cater to this problem, that is moisturising and non-drying for women to wear,” says Reza Ruyan, regional export manager for Gosh Copenhagen at the launch in Petaling Jaya recently.