Malaysian streetwear label Super Sunday embraces creative freedom

Super Sunday has made its mark by showing at KLFW 2018.

Streetwear is now everywhere. It has really taken over the fashion world, to a point where big luxury labels are incorporating the designs into their season’s collections. Such is the hype.

For one local designer, Kioue (pronounced kayu, Malay for wood), this happens to be both a boon and a bane. As he puts it, “The internet is making fashion borderless. But you now have to compete with everyone in the world.”