Popular South Korean actress Kim Yoo-jung , the face of Laneige, seen in this campaign shot for the Laneige Stained Glow Lip Balm is the perfect example of a K-beauty look. Photo: Laneige
Who would have thought that snail mucus, donkey’s milk and horse oil would be something entirely normal in a beauty routine? Or a 10-step skincare regime, though by now we’ve all whittled it down to about five and let’s not forget sheet masks. That’s the power of the South Korean beauty market.
In a culture obsessed with youth and beauty, it was inevitable that the skincare products seen on the pristine perfection of its hallyu stars would make its way worldwide, igniting a beauty revolution.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
