(From left) Malaysian celebrities Neelofa, Anzalna Nasir and Siti Saleha are being tapped as faces for global beauty brands. Photos: (from left) Lancome, L'Oreal Paris and L'Oreal Paris
Celebrity endorsement is the most employed strategy in marketing a product as it has been known to increase brand image and the level of credibility among consumers.
Beauty brands know all too well the pulling power of stars – an association of them with their brands will definitely lead to more exposure.
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Gallery: Malaysian faces for global beauty brands
(From left) Malaysian celebrities Neelofa, Anzalna Nasir and Siti Saleha are being tapped as faces for global beauty brands. Photos: (from left) Lancome, L'Oreal Paris and L'Oreal Paris
Neelofa is the first exclusive influencer for Lancome Malaysia. — Lancome
This year Lancome also signed on actress, host, and entrepreneur Mira Filzah, 26, as the face of Lancome Raya. — Lancome
Neelofa is the first hijabi to be signed on as the face for Lancome. — Lancome
Watsons ambassador Ayda is chosen for her youthful and healthy image. — Watsons
Anzalna was introduced as the digital collaborator for L'Oreal Paris' cosmetics range. — L'Oreal Paris
Anzalna, the digital collaborator for L'Oreal Paris' cosmetics, just attended Paris Fashion Week for the brand. — L'Oreal Paris
Siti Saleha is the digital collaborator for L'Oreal Paris' skincare range. — L'Oreal Paris
This year Lancome also signed on actress, host, and entrepreneur Mira Filzah, 26, as the face of Lancome Raya. — Lancome
Saleha endorses L’Oreal Paris’ skincare range. — SITI SALEHA
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