The campaign celebrates "creativity, experimentation and self-expression". The images will align Khalid's "natural energy" with the brand's DNA.
Reebok has announced a new worldwide partnership with American artiste Khalid, the global phenomenon nominated for the Grammy Awards on January 26. The collaboration will take shape in a first campaign focusing on self-expression set to appear this spring.
There's not a moment's rest for sporting equipment and sportswear brands, who face stiff competition for creative partnerships with the planet's hottest stars. Reebok has set itself apart for early 2020 by signing one of the biggest names in music, Khalid, to star in its upcoming campaigns.
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