W3ll People, which has garnered a reputation for cruelty-free and plant-based products, has been acquired by e.l.f. Beauty. -- W3II People
Vegan cosmetics brand e.l.f. Beauty is tapping into the clean beauty market with the acquisition of W3ll People.
The company has acquired the cruelty-free, clean beauty brand for US$27mil (RM114mil), it has announced, marking its first strategic extension.
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