Hugo Boss has once again called on its global ambassador Liam Payne to create a collection combining unconventional and sporty aesthetics. The new capsule, which is inspired by the lifestyle of the British artiste, is available in stores and online.
The collaboration between the high-end ready-to-wear brand and the former member of the pop band One Direction (is a reunion happening soon?) is set to endure.
Read more: Serena Williams struts off the court into new deal with luxury footwear brand
A little more than a year after being appointed as Hugo's brand ambassador, Liam Payne is taking part in a second capsule for the label. The new project spotlights Payne's styles and an important year both for the singer and the brand.