Louis Vuitton's collaboration with Supreme in 2017 created a major buzz. Presented at the Autumn/winter 2017 Paris Fashion Week, it gave the idea of luxury streetwear a solid stamp of legitimacy.
Streetwear has been around for decades. The style of dressing – originating from skate, surf and hip-hop cultures – is however, a current staple of luxury fashion. Just take a look at some of the people working for major fashion houses.
Kim Jones of Dior (who even dressed K-pop boyband BTS), Virgil Abloh of Louis Vuitton and more recently, Matthew Williams of Givenchy. What do these designers have in common? They all share a love (or at least, a strong affinity) for streetwear.
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Louis Vuitton's collaboration with Supreme in 2017 created a major buzz. Presented at the Autumn/winter 2017 Paris Fashion Week, it gave the idea of luxury streetwear a solid stamp of legitimacy.
Photo: Louis Vuitton
Can streetwear be luxury? Can luxury be streetwear? Vetements, founded in 2014 by a then-unknown Demna Gvasalia, answered with designs that melded the two elements together. The label's 2016 debut at the prestigous Paris haute couture week certainly raised eyebrows.
Photo: AFP
Kim Jones' Spring/Summer 2019 Dior menswear runway show paired sneakers with suits, as well as caps with trench coats. It was the perfect mix of high-low style. He even commissioned pop artist Kaws to make a 10-metre high statue for the centrepiece.
Photo: Dior
Heron Preston, artist, clothing designer and DJ, is somewhat of a youth culture phenomenon in the Instagram generation. His debut collection (presented at Paris Fashion Week in 2017) answered the oft-asked question of "What is modern streetwear’s place in fashion?"
Photo: Heron Preston
Dapper Dan, a Harlem-based designer famous for recasting luxury for the streets with bootleg creations, was sued by fashion labels in the past. Gucci then reached out to him in 2017, resulting in a collaboration that continues to this day.
Photo: Gucci
