Fashion weeks have always been defined by its front row guests. Will it remain the same for the upcoming Milan Fashion Week? Shown here is a 2013 file photo of a show at London Fashion Week. Photo: Burberry
In view of the pandemic and social distancing rules, some fashion weeks (like in Shanghai and Beijing) have done away with a guest list and gone fully digital. Others (most recently, London) have eliminated runway shows altogether.
Not so much for Milan Fashion Week. It has been announcced that Fendi will open the event on Sept 22.
It is slated to be a physical event with a limited number of guests. Women's Wear Daily reports that the label will be hosting a runway show, but at its headquarters in Rome, a venue that is nearly 600 km from the Lombard capital.
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