Young designers fill the void of missing heavyweights at New York Fashion Week


By AGENCY

For newbie fashion week presenters like Mohamed ElMadawy, the absence of big brands has opened up a huge opportunity. Photo: Instagram/@elmadawynewyork

With almost no live audiences and few major names, New York Fashion Week, which opened Sunday (Sept 13) in a city that was ravaged by the pandemic, is not giving up – and is trying to help American designers survive an unprecedented crisis.

Don't bother looking for Michael Kors, Tommy Hilfiger or Ralph Lauren, regular heavy-hitters on the lineup. They did not attend this fashion week, which lasted only three days, from Sunday evening to Wednesday.

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