In light of the conditional MCO, beauty companies are taking the hit again but lessons learnt from the first lockdown are directing them towards stronger customer engagement and an emphasis on e-commerce. -- Photo: 123rf.com
With the announcement of the conditional movement control order, beauty brands - which have not been spared during this pandemic - are already reeling from the effects of restrictions again.
But, mostly they are better prepared in their response this time round, having learnt from the first lockdown.
Already a subscriber? Log in.
Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
