In light of the conditional MCO, beauty companies are taking the hit again but lessons learnt from the first lockdown are directing them towards stronger customer engagement and an emphasis on e-commerce. -- Photo: 123rf.com
With the announcement of the conditional movement control order, beauty brands - which have not been spared during this pandemic - are already reeling from the effects of restrictions again.
But, mostly they are better prepared in their response this time round, having learnt from the first lockdown.
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