Can CGI or virtual models truly replace humans in fashion campaigns?


Charles & Keith’s current campaign for example, makes use of digitally created visuals. These are termed as “hyper-realistic illustrations”. Photo: Charles & Keith

Fashion, like any other industry, is not immune to the encroachment of technology. As much as automation has taken over manufacturing, computer generated-imagery (CGI) is edging out live models.

This is not something totally new. The Covid-19 pandemic just brought the idea of virtual models back into the limelight. There isn’t a need to adhere to physical distancing restrictions if you don’t have a proper fashion shoot.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

cgi , models , fashion , trends

   

Next In Style

Why you should treat your socks like handbags – as flags of personality
Michelle Yeoh and stars of 'Wicked' bring fashion A-game to film's premieres
Resourceful fashion designers are turning old car parts into new products
Elegant gowns with a focus on romance seen at New York Bridal Fashion Week
How T-shirts, caps and sneakers are part of Elon Musk and Donald Trump's empire
A look at how Vatican thriller film 'Conclave' is also about clothes
'She designs with simplicity': The woman who dressed Grace Kelly, Judy Garland
Fashion designer Aaron Levine dressed America, now he wants to dress you
Want a look where you can totally go wild? Check out the Harajuku style
Style Watch: Malaysian artiste Claudia Tan just wants to have fun with fashion

Others Also Read