A seat at runway shows were previously the purview of VIP crowds. Pictured here is Kim Jones, the creative director of Dior's menswear. Photo: AFP
Social networks and streaming platforms are the new playground for luxury houses (as well as ready-to-wear labels), since they have had to reinvent their relationships with customers during the pandemic.
Lockdowns and shelter-in-place orders have meant having to rely on 100% digital technology to present new collections – and to reach younger audiences. Live streaming platforms are thus fast becoming the new digital runways.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
