What does it take to design sarees? Imagination, says this Malaysian


Pavithra Varathan says the younger generation is showing more interest in sarees, based on the observations of her customers. Photo: Zobha

Designing her pre-wedding collection sparked Pavithra Varathan’s interest and passion in designing sarees. In 2016, the 31-year-old designer started to work with families of weavers from the Indian temple city of Kanchipuram to come up with her own creations of Kanjivaram silk sarees for the Malaysian market.

“It takes a lot of vision and imagination to create sarees with elements of fashion, elegance, uniqueness and most importantly, quality, ” she says of running Kancheevaram Weaves By Zobha.

Get 30% off with our ads free Premium Plan!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

saree , Malaysian designer , fashion , trends

   

Next In Style

Thin, little awkward, vulnerable-looking: The male beauty ideal is changing?
Leather shorts, yay or nay? The material can be a hit or a miss in men’s fashion
True blue tradition: How Japan's coveted jeans are made
Celebrity Style: Sabrina Carpenter is quickly becoming a fashion icon
AEON Fashion Preview ushers in Chinese New Year 2025 in a bold celebration of style
AEON Malaysia introduces 11 exclusive global beauty brands
How the CBK headband became a social media favourite among young fashion lovers
Mineral water is the latest beauty must-have in China, but is it just a hype?
New Omega Seamaster Diver 300M in Titanium and Bronze Gold
'Beyond thrilled': Getting to know Julian Klausner, the new Dries Van Noten

Others Also Read