Can 'green' technology really help reduce water use during hair washes?


By AGENCY

People are increasingly turning their attention to new technologies in response to the issue of over-consumption of water, and the beauty industry is now stepping up. Photo: AFP

Over-consumption of water is a major environmental issue, and while many surveys have shown that the inhabitants of several countries are trying to cut their water waste on a daily basis, people are now turning their attention to new technologies to respond to the urgency of the situation.

At international trade show CES 2021 held just last month, L’Oreal presented a new green technology, called L’Oreal Water Saver. It is designed to reduce water consumption by nearly 80% when washing hair.

Subscribe or renew your subscriptions to win prizes worth up to RM68,000!

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

green tech , L'Oreal , sustainability , beauty , haircare

   

Next In Style

Why you should treat your socks like handbags – as flags of personality
Michelle Yeoh and stars of 'Wicked' bring fashion A-game to film's premieres
Resourceful fashion designers are turning old car parts into new products
Elegant gowns with a focus on romance seen at New York Bridal Fashion Week
How T-shirts, caps and sneakers are part of Elon Musk and Donald Trump's empire
A look at how Vatican thriller film 'Conclave' is also about clothes
'She designs with simplicity': The woman who dressed Grace Kelly, Judy Garland
Fashion designer Aaron Levine dressed America, now he wants to dress you
Want a look where you can totally go wild? Check out the Harajuku style
Style Watch: Malaysian artiste Claudia Tan just wants to have fun with fashion

Others Also Read