Are you a Gen Z? You have uncompromising fashion expectations, says new book


By AGENCY

Gen Zs prove both fascinating and complex for brands to apprehend. Photo: AFP

Born at the same time that social networks and online retail giants came into existence, Generation Z is uncompromising when it comes to what it expects of fashion brands, demanding commitment to environmental, political and societal issues.

But what about this generation's own personal commitment?

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fashion , trends , Generation Z

   

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