Gen Zs prove both fascinating and complex for brands to apprehend. Photo: AFP
Born at the same time that social networks and online retail giants came into existence, Generation Z is uncompromising when it comes to what it expects of fashion brands, demanding commitment to environmental, political and societal issues.
But what about this generation's own personal commitment?
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
