Actor and singer Xiao Zhan is often the top-ranking and most engaging celebrity on platforms such as Weibo. — Zenith
One of the go-to marketing strategies for fashion, beauty, sports and luxury brands is leveraging celebrity influence, naming TV and film stars, performers and sportspeople as “brand ambassadors” or “friends of the brand”.
From Oscar-winning actress Julia Roberts’ reportedly US$50mil (RM212mil) deal with Lancome to tennis legend Serena William’s US$55mil (233mil) deal with Nike, brands are willing to pay top dollar to get the biggest stars to endorse their products.
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Actor and singer Xiao Zhan is often the top-ranking and most engaging celebrity on platforms such as Weibo. — Zenith
Actress Dongyu Zhou has the ability to deliver critically acclaimed performances in a wide range of genres. — Omega
Wang Yibo, Chanel’s new ambassador, attending Chanel’s 2021 Metiers d’Art collection private viewing cocktail event in Shanghai. — Chanel
Priyanka Chopra Jones has over 60 international and Hollywood films to her credit. — Bvlgari
Award-winning actress Anya Taylor-Joy. — Tiffany & Co PLEASE REMOVE BRAND NAME
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