While it is now possible to find out the carbon impact of a car or a house (with relative ease), such measurement tools do not exist for everyday products, such as shoes.
Three 30-somethings set out to change that. They left their previous jobs to rectify the situation by creating a platform with international scope through which we can learn about the carbon footprint of our sneakers.
If you've ever wondered how much CO2 was involved in manufacturing the pair of sneakers you have on your feet, the Carbonfact platform launched in July by Martin Daniel, Marc Laurent and Romain Champourlier is the place to go to find out.
Several brands are present on the site, from giants like Nike and Adidas to "vegan-friendly" brands such as Saye and Minuit Sur Terre.
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