It only took a 9-second clip, and 2 seconds of being featured by Taylor Swift, for this little yellow floral dress to sell out. Photo: TikTok/Taylor Swift
Sometimes, all it takes is an appearance on social networks for a fashion item or a beauty product to become the object of all desire, causing inventory shortages.
It's a phenomenon that continues to grow in recent months to the delight of the brands concerned, which benefit greatly from such visibility via a celebrity profile.
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