Actor and singer Xiao Zhan is often the top-ranking and most engaging celebrity on platforms such as Weibo. Photo: Gucci
The man has fronted campaigns for timepieces, beverages, home products and more. His endorsements for fashion brands however, are the ones that is causing a buzz.
When news of Xiao Zhan's appointment by Gucci as its ambassador broke, fans went wild. Social media users have been posting images of their purchases from the fashion house as a show of pride and support.
Read more: Actor Ryan Gosling takes on his first role as a brand ambassador
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