Last year was marked by the growing influence of television series on fashion. This trend is set to continue, as shown by the success of the looks seen in the teen drama 'Euphoria'. Photo: AFP
Last year was marked by the growing influence of television series on fashion.
Shows like Emily In Paris, Squid Game and Sex Education have all, in one way or another, changed the way people dress, sometimes even bringing back to the forefront pieces that were once considered outdated.
And it's a trend that looks set to continue in 2022, as shown by the success of the looks seen in the teen drama Euphoria.
Cool, transgressive, and perfectly in tune with the times, the style of the show's main characters inspires Gen-Z-ers on a daily basis.
Seen by more than two million viewers on HBO Max, the first episode proved particularly memorable. To celebrate the new year, young Lexi Howard wore a head-to-toe Batsheva look, which proved an instant hit.
Read more: Yearstarter 2022: How Gen-Z consumers are influencing fashion trends
Just 24 hours after the episode aired, searches for the New York brand jumped 300%, according to search engine Stylight, reflecting the influence characters' outfits can have on viewers' wardrobe choices.
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