American actress Madison Bailey was just announced as the new face for Fenty Skin. Photo: Fenty Beauty
With years of experience in the beauty industry and having perfected a variety of makeup looks for her performances, American singer, actress, fashion designer and businesswoman Robyn Rihanna Fenty – better known as Rihanna – launched her own beauty brand, Fenty Beauty in 2017.
Fenty Beauty aims to help everyone feel beautiful and recognised regardless of race, ethnicity, culture, and personal style. In an effort to be inclusive, Rihanna offers her makeup in a range of varieties – from producing cosmetics for traditionally hard-to-match skin tones to developing formulas that work for all skin types.
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