Tag Heuer raises the bar on luxury wearables with latest smartwatches


Tag Heuer's new generation design is said to combine both ultimate elegance and sporting performance. Photo: Tag Heuer

Wearables have long been a point of contention in horology. Most luxury brands are not too keen on them, preferring mechanical timepieces instead.

Not Tag Heuer. The Swiss watchmaker has wholeheartedly embraced smartwatches, ever since launching its first back in 2015.

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