You might have seen the term "coastal grandmother" pop up on your TikTok and Instagram feeds in recent weeks, without really understanding what it was all about.
This fashion trend – a kind of effortlessly chic but comfortable style, reminiscent of Serena Van Der Woodsen's (from television series Gossip Girl) grandmother vacationing in the Hamptons – now has millions of followers around the world... even among younger generations.
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