From Austin Butler to Bae Suzy, a look at fashion's latest celebrity recruits

Austin Butler will be seen wearing Cartier’s designs as the brand's ambassador for North America. Photo: Cartier

The fashion industry can be incredibly competitive. Brands are often seen jostling for their slice of the pie when it comes to loyal customers and fans.

Enter ambassadors. With a global reach, famous faces can help boost relatability – and more importantly in the social media era, likes.