How lack of information is a barrier to sustainable fashion purchases


By AGENCY

In the space of three years, sustainable fashion has managed to infiltrate the purchasing habits of consumers in both Europe and the US. Photo: AFP

More than just a fleeting moment in fashion, environmentally responsible clothing has gradually become part of the regular shopping habits of consumers in Europe and the US.

A new international study reveals that these garments now account for a third of the fashion budget of shoppers in France, and nearly half of that of consumers in Italy.

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fashion , green fashion , sustainability , trends

   

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