Kim Kardashian launched her new skincare line SKKN By Kim in June 2022. Photo: AFP
Rihanna, Kylie Jenner, Selena Gomez, Lady Gaga and Millie Bobby Brown are among the many celebrities who have launched their own makeup lines in recent years.
A lucrative market but one that could be overshadowed by a more authentic concept – holistic beauty, between skin care and well-being.
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