Cosmecode has developed a tool for brands and retailers to find the right shade of foundation for each skin tone. Photo: AFP
Finding the perfect foundation shade can be a real headache for many consumers, especially online shoppers.
While virtual testing technologies are developing at a rapid pace in the beauty industry to assist internet users, a beauty-tech startup is going one step further by offering a personalised advice tool that can find someone's perfect foundation shade in just a few clicks.
Already a subscriber? Log in.
Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
