The clean beauty industry is currently a US$7bil (RM32.2bil) market and is expected to grow to US$10bil (RM46bil) by 2026. Photo: stocksnap.io
When Maeva Heim made the decision to stop chemically straightening her curls after two decades, the search for less abrasive products left her coming up empty. The multicultural hair aisle in her local shop had few if any options for Black hair that were free of harsh chemicals.
"It felt like this entire category had really been left behind,” said Heim, who went on to launch her own clean hair care brand for Black women, Bread Beauty Supply.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
