Algaeing is a brand that offers an algae-based alternative to the chemical and petroleum-based dyes ubiquitous in the clothing industry. Photo: Instagram/Algaeing
Nutritious and fast-growing, algae already has a following as an alternative protein among health fanatics. A new generation of sustainable fashion startups want us to wear it too.
The fashion industry produces more than 100 billion garments annually, about 14 for every person on Earth. Most end up in landfills or clogging rivers and beaches in developing countries.
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