'Bold glamour' beauty filter draws flak, even actress Katherine Heigl hates it


By AGENCY

Actress Katherine Heigl tried out the new controversial filter "Bold Glamour" on TikTok. Photo: AFP

Filters are a big part of many social network users' online existence. Adored by some, criticised by others, filters and their use have always been subject to controversy.

But the "bold glamour" filter is particularly shaking up the world of social media. What makes it different? It is essentially undetectable.

While some studies suggest that the use of social media can have beneficial effects for users, others indicate that they have the exact opposite effect. Among other things, filters are often singled out as deleterious.

Read more: A 'foolproof' trick for hiding pimples and blemishes goes viral on social media

"Bold glamour", the latest filter that is all the rage on TikTok, has attracted the wrath of many users of the Chinese social network.

The reason is that its use is nearly completely undetectable. While filters available on TikTok often tend to (annoyingly) glitch when a user moves a lot or puts their hand in front of their face, the "bold glamour" filter doesn't budge.

Regular users and celebrities alike did not hesitate to test out the filter, before denouncing its harmful effects on mental well-being.

The filter, they say, is yet another way to encourage young users to develop complexes about their physical appearance, and destroy self-esteem.

"How to feed low self-confidence," one user wrote in the caption of her video on TikTok.

Another person clearly stated: "This filter should be banned.... If you don't want to ruin your day, don't try it. Because all it's going to do is make you feel like sh**."

Read more: Don't stay matte! 'Shower makeup' is the next cool beauty trend to try out

Meanwhile, actress Katherine Heigl, who tested the filter, didn't say anything in her video but gave it an unequivocal caption: "Ummm... I hate this b***h. #boldglamourfilter is not for me."

Despite virulent criticism, the "bold glamour" filter has already been used in more than 7.8 million videos on TikTok.

And this success continues to grow, in large part due to the controversy that results in more users wanting to try it out for themselves. The algorithm also highlights videos using this effect.

Given this success, undetectable filters could turn out to be big business. Until they become the norm... – AFP Relaxnews

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

beauty , trends , TikTok , Katherine Heigl

   

Next In Style

Why you should treat your socks like handbags – as flags of personality
Michelle Yeoh and stars of 'Wicked' bring fashion A-game to film's premieres
Resourceful fashion designers are turning old car parts into new products
Elegant gowns with a focus on romance seen at New York Bridal Fashion Week
How T-shirts, caps and sneakers are part of Elon Musk and Donald Trump's empire
A look at how Vatican thriller film 'Conclave' is also about clothes
'She designs with simplicity': The woman who dressed Grace Kelly, Judy Garland
Fashion designer Aaron Levine dressed America, now he wants to dress you
Want a look where you can totally go wild? Check out the Harajuku style
Style Watch: Malaysian artiste Claudia Tan just wants to have fun with fashion

Others Also Read