New fashion collaboration will attempt to dress up Netflix's cool cred


By AGENCY

'Money Heist' will be one of the shows featured in the fashion collaboration. Photo: Netflix

Netflix and Lacoste are launching a clothing collaboration that will see the garment-maker’s iconic crocodile dressed up as show characters, with the steaming service saying it wanted to go beyond "the Netflix and chill uniform”.

The collaboration, which will cover eight of Netflix’s most popular shows, signals a doubling-down by Lacoste, owned by Maus Freres Holding AG, in its attempt to turn around the almost century old clothing brand by appealing to a younger audience.

Read more: Dress like it's the disco era: 'Saturday Night Fever' suit up for sale

Traditionally known for its polo shirts and high-end tennis gear, the brand’s other recent unlikely partnerships include Bruno Mars and the skater magazine Thrasher.

The deal also suggests Netflix will continue its recent forays into clothing merchandise.

The streaming service partnered with French fashion house Balmain for a Western-themed collection inspired by The Harder They Fall.

Other collaborations, like a 2020 H&M collection for teen romance film To All The Boys I’ve Loved Before, more specifically targeted a younger audience.

Read more: Fashion's use of pink is leaving Barbie behind for a new meaning

Netflix says the Lacoste collaboration, launching April 12, is designed to appeal to romance fans and teen show enthusiasts.

The eight featured shows are Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow And Bone and Elite. – Bloomberg

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

fashion , trends , Netflix , Lacoste

   

Next In Style

Michelle Yeoh and stars of 'Wicked' bring fashion A-game to film's premieres
Resourceful fashion designers are turning old car parts into new products
Elegant gowns with a focus on romance seen at New York Bridal Fashion Week
How T-shirts, caps and sneakers are part of Elon Musk and Donald Trump's empire
A look at how Vatican thriller film 'Conclave' is also about clothes
'She designs with simplicity': The woman who dressed Grace Kelly, Judy Garland
Fashion designer Aaron Levine dressed America, now he wants to dress you
Want a look where you can totally go wild? Check out the Harajuku style
Style Watch: Malaysian artiste Claudia Tan just wants to have fun with fashion
Flashy clothes, baggy jeans, chunky shoes: Fashion is enamoured with the Y2K era

Others Also Read