Louis Vuitton turns Seoul bridge into massive runway


By AGENCY

South Korean model and actress Jung Ho-yeon wears a creation during the Louis Vuitton Pre-Fall 2023 fashion show in Seoul on April 29, 2023. – Photo: AFP

Louis Vuitton transformed a bridge spanning the Han River into a massive runway for its latest collection Saturday.

Models strutted down the Jamsugyo Bridge to music to showcase the luxury fashion house's pre-fall collection that included sunglasses, chunky black-and-white loafers and sandals as well as an assortment of large, colorful bags and smaller ones adorned with the label's logo.

The audience for Louis Vuitton's first South Korea show included a mix of K-pop stars including Taeyeon from Girls’ Generation, members of Le Sserafim and Yeji from ITZY and celebrities like Chloë Grace Moretz, Jaden Smith and "Squid Game” director Hwang Dong-hyuk.

The show opened with a burst of traditional Korean music before the lighting changed and cast the bridge in an eerie blue.

Global luxury brands have been keen recently to expand into South Korea with the rise of K-pop music and global interest in the country's film and television projects.

Models wear creations during the Louis Vuitton Pre-Fall 2023 fashion show in Seoul on April 29, 2023. – Photo: AFPModels wear creations during the Louis Vuitton Pre-Fall 2023 fashion show in Seoul on April 29, 2023. – Photo: AFP

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Louis Vuitton

   

Next In Style

Can AI support fashion's climate goals? Yes, but workers may be left behind
'Performance of power': The pussy-bow blouse – fashion trend or rallying cry?
Looking back at Rohit Bal's legacy as a celebrity fashion designer loved by all
En pointe! The ballet flat is a fashion classic, and comfortable too
'One day at a time': Fashion designer Giorgio Armani on his life's trajectory
Daniel Roseberry of Schiaparelli transformed red carpet fashion, now what?
Vanity Fare: Here are fresh skin solutions for your body, from neck downwards
Classic, chic or gothic: The colour black can effortlessly elevate your style
Adidas says it has settled 'Yeezys' dispute with US rapper Kanye West
Ralph Lauren unveils its first women’s watch, The Ricky Trench Coat Bear

Others Also Read