Purple blush is all the rage on TikTok. Photo: AFP
Ever more original, ever more outlandish, TikTokers are coming up with all kinds of unusual beauty trends as they seek to optimise their daily routine while scoring loads of clicks and views in the process.
Their latest fad is purple blush, a shade that supposedly gives an even healthier glow than the classic pink product.
It's a trend that's been tried and tested by Rihanna... for many years.
As one of the must-have beauty products of 2022, blush could reach new heights this year. And for good reason, since it is regularly the focus of trends, inspirations and even beauty hacks on social networks.
Read more: Short, chic, curly: On-trend hairstyles that will make you the 'mane' character
This has been seen in recent months with douyin blush, which involves making a "V" shape on several parts of the face, under-eye blush, to hide dark circles, and even white blush to sculpt and brighten the face.
Each more original than the last, these trends could soon be eclipsed by purple blush, an alternative that promises to be much more effective than classic blush shades.
Why keep it simple when you can stand out from the crowd? Singularity – if not eccentricity – is now a real driving force for users of the Chinese social network.
But there are certain limits, since users should not propose dangerous or harmful tips.
And this is evidently not the case with purple blush, which should be as harmless as classic pink blush shades, while still being out of the ordinary.
"Bold" is the adjective most used on TikTok to qualify this new makeup trick, which is clearly proving popular.
The craze is such that the hashtag #purpleblush already has more than 60 million views on the Chinese social network, and that's without counting its derivatives, which are multiplying at speed.
On TikTok, many famous influencers have already experimented with this original trend, starting with American users Mikayla Nogueira, Sarah Wolak and Aidette Cancino, who have largely contributed to its success.
The advantage of this trick lies in its simplicity, since it does not require any particular skill or technique, other than knowing how to apply blush.
As you can see, only the shade of the product changes, so you'll need to invest in a new purple, lavender, lilac, mauve, eggplant or possibly plum blush, before getting to work.
Read more: Ask The Expert: How to use makeup primers, and other beauty questions answered
As for the effect, not surprisingly, it's the striking boldness of purple blush that is the main advantage, but it's not the only one, according to users of the social network.
They claim that purple blush gives a healthy glow effect that's even more effective than with classic blush shades.
Another important boon is that it's suitable for all skin tones. However, be careful to choose the right shade of purple for the desired effect – as a general rule, go lighter for lighter skin tones.
The only downside, albeit marginal, is that while some TikTokers are happy to take credit for bringing to light this beauty trend, it's not actually all that groundbreaking.
Some celebrities, like Rihanna, have been using this trick for many years. – AFP Relaxnews
