The Maurice Lacroix Aikon Automatic Limited Summer Edition features the brand’s Easy Strap Exchange System.
The Aikon Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, Maurice Lacroix’s iconic model of the 1990s, the Aikon has proven hugely popular.
The advent of these latest Aikon models continues the success story. Available in three sizes and offered in various summery dial options with matching rubber straps, the brand tempts stylish individuals to sport a new look at the beach this year.
Launched in 2016, the Aikon has become synonymous with urban style.
With its circular bezel featuring six prominent arms, and integrated bracelet, this iconic watch befits the grand boulevards of the world’s great metropolises.
However, even city dwellers occasionally like to escape to the beach and bask in the summer sun.
Maurice Lacroix revisits the Aikon Automatic, a classical model first released in 2018, by embracing a fun-filled palette of summer-inspired hues. Each reference features a Clous de Paris dial motif, presented in a matt execution.
This latter finish subtly tempers the exuberance of the summery dial hues, delivering an eminently elegant appearance.
This season’s limited edition range comes in a choice of three case sizes, each endowed with their own unique characteristics.
The 35mm case option is available with a Ballerina Pink dial, a colour that resembles the appearance of the sky just before the sun goes down.
Alternatively, opt for a dial dressed in Tanager Turquoise, a colour reminiscent of the ocean’s shallow depths.
Both models employ a combination of batons and diamond-set indexes to denote the hours.
The 39mm Limited Summer Edition proffers universal appeal and suitable for both male and female wrists.
Once again, Ballerina Pink or Tanager Turquoise imbue the model with a dose of sun-kissed charm and youthful vitality.
Maurice Lacroix devotees will recognise the Aikon’s attractive design language and appreciate the model’s legendary ergonomic prowess, traits which have contributed to its remarkable success.
Topping off the Limited Summer Edition suite of models are two ebullient references housed in 42mm steel cases.
Once again, the Tanager Turquoise dial hue makes an appearance, but this time it is joined by a high-spirited Orange Soda dial option.
This latter shade echoes the tone of the midday sun and exhibits an energetic character that remains undiminished even when clouds appear.
Consistent with all Aikon Limited Summer Edition models, the Orange Soda dial indicates the hours, minutes, seconds and date but eschews silver accents in favour of black tones, a subtle detail that augments cohesion.
Matching FKM rubber straps repeat the vibrant dials of these limited-edition models.
Sophisticated and bright, each watch and strap combination is guaranteed to sate the desires of the most fashionable beach dweller.
When contrasted with regular rubber, FKM rubber delivers superior flexibility, augmenting wearer comfort.
In addition, FKM rubber offers greater wear-resistance and the colour is less susceptible to fading.
Every rubber strap incorporates the company’s “M” logo.
In addition to the FKM rubber strap, all Limited Summer Edition models come supplied with a five-row stainless steel bracelet.
As with all Aikon watches, these models feature the brand’s Easy Strap Exchange System, providing a simple, user-friendly means of swapping the strap for the bracelet without the need for tools.
Consistent with other Maurice Lacroix watches, the Aikon Automatic Limited Summer Edition models harness the Swiss brand’s impressive watchmaking expertise and deliver high perceived value.
Each reference is limited to 888 pieces.
Born of avant-garde spirit
For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland.
Having won more than 15 awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years.
Maurice Lacroix’s culture is about offering affordable watches, with iconic design and high perceived value.
In 2016, it released Aikon that reinterprets the brand’s iconic model of the 1990s – the Calypso.
Modern and daring, Aikon is made for a generation of millennials who are connected, cosmopolitan and talented.
This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit.
They thrive in the electric energy of these cities and are a constant source of inspiration for the Maurice Lacroix creative team.