Pharrell Williams' upcoming fashion show in HK inspired by 'cultural vibrancy'


By AGENCY

Pharrell Williams arriving at the Louis Vuitton's Womenswear Autumn/Winter 2023 show during Paris Fashion Week. Photo: AFP

Musician-turned-designer Pharrell Williams will hold his second show as menswear creative director for Louis Vuitton in Hong Kong, the brand announced on Tuesday (Oct 10).

Williams will hold a "Pre-Fall show" for his menswear line on Nov 30, following his glitzy debut at Paris Fashion Week in June.

It emphasises the importance of Chinese consumers to Louis Vuitton, which said it "found the cultural vibrancy of this island archipelago an ongoing source of inspiration".

Williams succeeded Virgil Abloh, the first black American to helm a major French label until his death from cancer.

Read more: Pharrell Williams' debut Louis Vuitton show in Paris a star-studded event

The Happy singer's appointment was seen as reflecting a broader merging of fashion, hip-hop and pop culture, though it goes against the grain of most recent appointments at big labels such as Gucci and Chloe who have opted for less flashy but technically proficient artisans.

His first show in June saw Paris's historic Pont Neuf bridge painted gold for a celeb-packed party featuring a concert by Jay-Z.

It demonstrated the spending power of the label, which helped boost profits at parent company LVMH by 30 percent to €8.48bil (RM42.5bil) in the first half of the year.

"What it is that I was brought in here to do is to push expansion and growth not only in sales, but in perspective, culturally," Williams told Business Of Fashion this week. – AFP

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Style

Michelle Yeoh and stars of 'Wicked' bring fashion A-game to film's premieres
Resourceful fashion designers are turning old car parts into new products
Elegant gowns with a focus on romance seen at New York Bridal Fashion Week
How T-shirts, caps and sneakers are part of Elon Musk and Donald Trump's empire
A look at how Vatican thriller film 'Conclave' is also about clothes
'She designs with simplicity': The woman who dressed Grace Kelly, Judy Garland
Fashion designer Aaron Levine dressed America, now he wants to dress you
Want a look where you can totally go wild? Check out the Harajuku style
Style Watch: Malaysian artiste Claudia Tan just wants to have fun with fashion
Flashy clothes, baggy jeans, chunky shoes: Fashion is enamoured with the Y2K era

Others Also Read