Costumes inspired by the 'Wednesday' television show look set to be popular this Halloween. Photo: AFP
With Halloween around the corner, most people have already put some thought into their costumes for this year. Popular sources of inspiration include hit films such as Oppenheimer and Barbie, or television shows Ted Lasso and Wednesday.
According to a study carried out by lingerie brand Pour Moi based on Google searches, Oppenheimer tops the list of films and series inspiring Halloween costumes this year, with a 2,400% increase in searches seen between October 2022 and October 2023.
Christopher Nolan's film was one of the most eagerly awaited of the year, fuelling great hype on social media and proving a hit in theatres.
This hype was notably boosted by another major film of the year, Greta Gerwig's Barbie. The record-breaking film was released on the same day as the biopic about the father of the atomic bomb, launching the "Barbenheimer" trend.
Read more: Emily Cooper versus Wednesday Addams: Who is the ultimate fashion icon?
And the critically acclaimed feature film has also won the hearts of Halloween revellers, taking fourth place in the list of most popular costume searches, with a 403% increase in queries.
In second and third place, two television series attracted particular interest from internet users.
Wednesday, the Netflix show inspired by the Addams Family, came second with a 1,977% increase in searches, followed by Yellowjackets in third place, with a 750% increase in costume searches.
Released in cinemas after Halloween in 2022, Black Panther: Wakanda Forever comes fifth with a 400% increase in searches.
Ten of the 15 most-searched costumes in the film and television category hail from small-screen shows.
These include Wednesday, Euphoria, Ted Lasso, The Last Of Us, The Bear, Yellowstone, Succession, Only Murders In The Building, WandaVision and Heartstopper.
Read more: 'Barbenheimer' fashion: Red carpet square-off between 'Barbie' and 'Oppenheimer'
As well as providing ideas for Halloween costumes, television series and films continue to influence everyday fashion trends, and have a real impact on tourism and even interior design.
Series appear to have a greater impact on internet users than movies. The success of streaming platforms, which facilitate the consumption of these shows, undoubtedly has a role to play in this.
In 2022, costumes inspired by the Netflix miniseries Dahmer: Monster – The Jeffrey Dahmer Story shocked eBay users despite being banned. – AFP Relaxnews
