Starry collaboration: Asian celebrities making waves in the luxury fashion world


Riize has garnered global attention for their unique style, personality and music. Photo: Louis Vuitton

No one can ignore the influential power of Asian stars, and global brands have been taking notice of South Korean, Chinese, Thai and Japanese celebrities for some time now.

These stars have huge fandoms with high purchasing power, driving international brands to dress more Asian stars and engage them in their campaigns.

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fashion , K-wave , K-fashion , trends

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