The 'bride effect' fashion trend taps into wedding wardrobes to draw attention


By AGENCY

The "bride effect" involves using elements or details of the bridal wardrobe to make sure you're the centre of attention. Photo: AFP

Could the wedding dress be poised to replace day-to-day clothes? We're not there yet, but elements from the bridalwear playbook are currently the talk of social media.

In short, it's about standing out from the crowd and being the centre of attention, making yourself "the most attractive woman in the room", TikTokers say.

It's said to be the dream of little girls – or for some of them at least – to wear a white dress adorned with lace, tulle, frills and other embellishments, matched with chic and precious accessories, and to step into the role of queen for a day.

Although wedding dresses have evolved considerably in recent years, they remain an institution, to the point of becoming the driving force of a new viral trend dubbed the "bride effect".

So what is this aesthetic that's causing such a buzz on social networks? And why is it so popular right now?

Read more: Looking for a new fashion trend to get into? Try the ‘coquette aesthetic’

The centre of attention

Simply type the hashtag #brideeffect into TikTok, and you'll see a multitude of videos explaining or presenting this famous "bride effect", complete with demonstrations and tutorials.

And fans of this very specific aesthetic agree: it's not just another style or a new inspiration, but a kind of strategy aimed at those who "want or need to be the most attractive woman in the room".

At least, that's how one user (@queen.vee.bee) explains it. Her video has already amassed over two million views, and has helped the trend spread at lightning speed on social networks.

As you can see, it's all about dipping into the bride's wardrobe to help make yourself the centre of attention.

This doesn't mean stepping out in any old wedding dresses, but rather drawing inspiration from the bridal wardrobe to create a more subtle, eye-catching effect.

Read more: On point! The ballet flat has the fashion world at its feet once again

The first step is to wear white – a jumpsuit, a top or a dress – since this colour stands out from the crowd, reflecting a certain rarity and a dazzling lightness. The second step is to opt for jewellery that's synonymous with elegance and purity, especially items adorned with crystals or diamonds, but without being too bling-bling.

The idea is simple: less is more, the height of elegance. The idea is not to wear a mass of jewels, but to choose between a necklace, earrings or even a bracelet.

These three things constitute the essence of the "bride effect", which is a way of getting noticed and attracting attention. – AFP Relaxnews

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

fashion , trends , bridalwear

   

Next In Style

Can AI support fashion's climate goals? Yes, but workers may be left behind
'Performance of power': The pussy-bow blouse – fashion trend or rallying cry?
Looking back at Rohit Bal's legacy as a celebrity fashion designer loved by all
En pointe! The ballet flat is a fashion classic, and comfortable too
'One day at a time': Fashion designer Giorgio Armani on his life's trajectory
Daniel Roseberry of Schiaparelli transformed red carpet fashion, now what?
Vanity Fare: Here are fresh skin solutions for your body, from neck downwards
Classic, chic or gothic: The colour black can effortlessly elevate your style
Adidas says it has settled 'Yeezys' dispute with US rapper Kanye West
Ralph Lauren unveils its first women’s watch, The Ricky Trench Coat Bear

Others Also Read