They may till be young, but Gen Alpha is fast shaping beauty retail with their decisive opinions. Photo: 123rf
They are barely 13 and still living on pocket money, but Gen Alpha (born between 2010 and 2024) is fast shaping beauty retail with their online connectedness and decisive opinions.
Leading the pack are celebrities’ children who are now young beauty influencers, sharing their skincare and makeup routines with their millions of social media followers.
Already a subscriber? Log in.
Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
