Creative brand partnerships celebrate innovation in the fashion world


A passion for the animal world meets the design expertise of specialty Italian brand Poldo in a series of garments and accessories. Photo: Giorgio Armani

Collaborations between brands with celebrities, other artists, non-profit organisations and even other brands are common in the fashion industry.

Here are some of the latest campaigns and products to come out of partnerships in the fashion industry.

K-9 couture

Giorgio Armani recently teamed up with Poldo Dog Couture to create a collection of clothing and accessories for dogs.

The collection’s second drop features products made from contrasting blue and fuchsia ikat cotton, complementing the first drop in soft blue and black velvet.

A passion for the animal world, which has always been extremely important to Giorgio Armani, meets the design expertise of specialty Italian brand Poldo in a series of comfortable garments and matching special items.

Characterised by minimal design, high-quality materials and attention to detail, the selection includes a coat, jumper, bed, travel mat, collar, harness and leash, all available in various fabrics and colours, developed for dogs of all sizes.

Read more: Pack it up, pack it in: Carry all your essentials in a fashionable backpack

Nostalgic glamour

The limited edition collection inspired by the Barbie DreamHouse features footwear and accessories. Photo: AldoThe limited edition collection inspired by the Barbie DreamHouse features footwear and accessories. Photo: AldoBarbie fever isn’t over, with Aldo releasing its second collaboration with the iconic doll.

The Barbie x Aldo limited edition collection inspired by the Barbie DreamHouse features footwear and accessories, paying homage to the vibrant trends of the 90s with holographic materials and rhinestone embellishments.

One of the highlights of the range is the Barbie Runway sandal, a leather open-toe design that features a light pink upper and strappy details that wrap around the ankle and calf, adorned with small rhinestone hearts.

The collection also includes the standout Barbie Malibu pump, a hot pink, rhinestone-covered heel with a pointed toe and Barbie’s signature logo on the side.

Collaboration for a cause

As part of its partnership with Unicef, Louis Vuitton presents its new 2024 Silver Lockit collection, created in collaboration with house ambassador, actress Millie Bobby Brown, who is also a Unicef Goodwill Ambassador.

Just like with earlier collections, this range features the emblematic miniature Lockit engraved with the word “LEARN”, a term which holds particular meaning to Brown as it shines a light on her actions to raise awareness of children’s rights and well-being.

For the first time, a full collection including an individual earring, a bracelet, and a pendant has been produced, with the bracelet being released in four colours this year: red, blue, pink and black, and the pendant redesigned with a longer chain.

The brand has raised for than US$22mil (RM103.6mil) for Unicef since 2016 through sales of the Silver Lockit collection, which features new editions every year.

Innovative designs

Loewe launched an exclusive collection of jewellery in collaboration with artist Lynda Benglis, a known name in post-war American sculpture.

The collection features 20 designs, each conceived as a piece of wearable sculpture, created through Benglis’ exploration of motifs and techniques synonymous with her work including knotted, pleated, poured,

and extruded forms.

Original maquettes using foil, mesh, clay, wire and polyurethane have been translated into rings, cuffs, brooches, earrings and pendants in 18ct gold, sterling silver, aluminium, enamel and crystal.

Using materials as diverse as polyurethane, latex, sparkles, paper, plaster, bronze and water, Benglis has provocatively challenged our understanding of what sculpture can be.

Read more: Give leather a break and get carried away with the beauty of woven bags instead

Tribute to tartan

Fendi’s latest collaboration with Prickly Thistle – Cloth of Identity, comes in the form of a new, unique bag, part of the Baguette “hand in hand” initiative that celebrates Scotland’s rich textile heritage.

The exclusive Fendi tartan is officially registered within the Scottish Register of Tartans and protected by intellectual properties right. Photo: FendiThe exclusive Fendi tartan is officially registered within the Scottish Register of Tartans and protected by intellectual properties right. Photo: Fendi

Prickly Thistle is a contemporary tartan design and manufacturing brand located in the Scottish Highlands, founded by native Claire Campbell, who adopts the philosophy of making less with natural resources, as close to home as possible.

Tartan, an inherently Scottish pattern, is a timeless symbol of pride, honour and identity as it indicates one’s belonging to a clan, company, family or place.

The Fendi Baguette “hand in hand” bag is entirely crafted from the exclusive tartan created for the project, officially registered within the Scottish Register of Tartans and protected by intellectual properties rights.

It is embellished with a plisse motif and small buckles on the sides, emphasising the punk spirit of the bag, with a shoulder strap crafted to resemble a belt.

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